Tier 1 · Know cold

Account risk detection

In one line

Early-warning signals — sponsor change, engagement decay, single-threading — that fire a save play before renewal.

Fuller explanation

Risk detection surfaces churn/contraction risk months ahead via leading signals: champion/sponsor departure, engagement decay, single-threaded accounts, scope/margin slippage, competitive mentions. The discipline: classify risk by type (adoption, value, relationship, commercial, delivery), trigger a playbook with a named owner and date, and review at-risk accounts weekly with R/Y/G governance to leadership. The renewal should never be a surprise.

Interview phrase

"A renewal that surprises me is a process failure — risk should fire a save play months out, not at the eleventh hour."