Concept Library

Assembling a commerce solution from interchangeable best-of-breed components (PBCs) instead of buying one monolithic suite.

Microservices, API-first, Cloud-native (SaaS), Headless — the technical principles that make composable possible.

Decoupling the customer-facing frontend (the 'head') from the backend commerce engine, connected by APIs.

An integrated platform for composing, managing, delivering, and optimising experiences across the journey — CMS plus personalisation, analytics, and orchestration.

Content management decoupled from presentation, delivering structured content to any channel via API.

Autonomous AI agents discovering, evaluating, and transacting on a customer's behalf — with new payment protocols emerging.

Consolidating all channels and back-end systems onto one real-time data source — the architecture behind a seamless omnichannel experience.

A consistent, connected customer experience across all touchpoints so customers move between channels without losing context.

Commerce for business buyers: account-specific pricing, approvals, reordering, PunchOut, and inventory visibility.

The coordination layer that connects and sequences the discrete systems in a composable stack so they behave as one.

The single source of truth for product data — descriptions, specs, media, attributes — syndicated consistently across channels.

Orchestrates fulfilment after checkout — order routing, inventory sourcing, delivery promising, and tracking.

Unifies customer data from all sources into persistent, activatable profiles for personalisation and marketing.

AI-driven search, filtering, and recommendations that guide shoppers to relevant products.

Tailoring content, offers, and recommendations to individual behaviour, typically fed by a CDP.

The conversion-critical final step; increasingly a decoupled, optimisable capability and an agentic-commerce frontier.

Processing, fraud, and tokenisation — increasingly extended for agentic transactions.

Real-time, cross-channel stock accuracy underpinning availability promises and fulfilment routing.

Storefront speed/responsiveness (SSR, edge delivery) — directly tied to conversion and a core reason teams go headless.

The system of record for customer relationships, pipeline, and account data — and the data foundation for AI-enabled account management.

Ongoing, retained engagements to run, optimise, and continuously improve a live composable stack post-launch.

The living strategic artifact: where we are in an account, where the realistic growth is, who decides, and the next moves.

A strategic, jointly-owned review of value delivered and next-quarter priorities — not a status report.

Win a focused, high-value initial engagement, prove value, then grow scope, service lines, and buying centres.

Mapping the buying group by role and disposition, and maintaining relationships across many stakeholders, not one.

Disciplined, category-based commitment of what will close, governed by coverage, weighting, and hygiene.

A weighted composite score across value, delivery, and relationship that predicts renewal/expansion risk before it shows up.

A shared, instrumented system that senses signals, recommends the next action, and executes routine work — a team capability, not a personal tool.

Early-warning signals — sponsor change, engagement decay, single-threading — that fire a save play before renewal.