Sources & Further Study
The research inventory behind this curriculum. Confidence reflects how well each claim could be corroborated. A machine-readable copy lives in SOURCE_INVENTORY.md and src/content/sources.ts. Verify Orium-specific and analyst figures before quoting them as fact.
Official & partner sources (highest confidence)
Why it matters: Confirms the Myplanet → Orium rebrand and composable-commerce positioning. · Used in: Day 1 · Orium in one page; Platform: Orium
Why it matters: Primary positioning: composable commerce consultancy & systems integrator. · Used in: Day 1 · Orium in one page; Platform: Orium
Why it matters: Orium's own framing of composable commerce as a service line. · Used in: Day 1 · Composable commerce and MACH
Why it matters: Unified B2B/B2C commerce with embedded AI — Orium's enterprise offer. · Used in: Day 1 · Enterprise commerce modernization; B2B commerce
Why it matters: Orium's published POV that AI agents are becoming the discovery/transaction layer. · Used in: Day 1 · Agentic commerce; Day 2 · AI-enabled account management
Why it matters: The 'agent-ready' architecture thesis — strong material for senior conversation. · Used in: Day 1 · Agentic commerce
Why it matters: Confirms Orium's MACH Alliance membership. · Used in: Day 1 · Composable commerce and MACH
Why it matters: Confirms the commercetools partnership and accelerator. · Used in: Platform: commercetools; Day 1 · commercetools
Why it matters: Primary source confirming the MACH Alliance, its mission, and founding. · Used in: Day 1 · Composable commerce and MACH; Concept: MACH
Why it matters: Corroborates the four founders (commercetools, Contentstack, EPAM, Valtech) and June 2020 date. · Used in: Concept: MACH
Why it matters: Primary announcement of ACP and Instant Checkout — the canonical reference. · Used in: Day 1 · Agentic commerce; Concept: Agentic commerce
Why it matters: Confirms ACP was co-developed by Stripe and OpenAI. · Used in: Day 1 · Agentic commerce; Platform: Stripe
Why it matters: Shows enterprise platform adoption of agentic commerce standards. · Used in: Day 1 · Agentic commerce
Why it matters: Verifiable: Stripe joined MACH Alliance (June 2023). · Used in: Platform: Stripe
Why it matters: Confirms Fluent Commerce as a MACH-certified OMS. · Used in: Platform: Fluent Commerce
Why it matters: Verifiable acquisition fact for Twilio Segment. · Used in: Platform: Twilio Segment
Written sources, documentation & case studies
Why it matters: Independent confirmation of the rebrand, $11M Tercera investment, and focus. · Used in: Day 1 · Orium in one page
Why it matters: Real commercetools client example for B2B distribution. · Used in: Day 1 · B2B commerce; Scenario drills
Why it matters: commercetools + Amplience composable build for luxury retail. · Used in: Day 1 · Composable commerce
Why it matters: Attributes the term to Gartner's 2020 note and explains PBCs. · Used in: Day 1 · Composable commerce and MACH; Concept: Composable commerce
Why it matters: Clarifies PBC vs microservice granularity — useful when a CTO probes. · Used in: Concept: Composable commerce
Why it matters: Gartner DXP definition and the DXP-vs-CMS distinction. · Used in: Day 1 · DXP and headless CMS; Concept: DXP
Why it matters: PunchOut, contract pricing, and approval workflows — core B2B vocabulary. · Used in: Day 1 · B2B commerce; Concept: B2B commerce
Why it matters: The 'experience vs architecture' one-liner for unified vs omnichannel. · Used in: Concept: Unified commerce; Omnichannel
Why it matters: Verifiable funding/scale fact for commercetools. · Used in: Platform: commercetools
Why it matters: Verifiable funding fact and MACH-founder context for Contentstack. · Used in: Platform: Contentstack
Why it matters: Documents SFCC's composable storefront path (PWA Kit, Managed Runtime). · Used in: Day 1 · Salesforce Commerce Cloud; Platform: SFCC
Why it matters: Explains incremental/hybrid migration off the SFCC monolith. · Used in: Day 1 · Salesforce Commerce Cloud and incremental composability
Why it matters: Independent analyst recognition for Algolia search/discovery. · Used in: Platform: Algolia
Why it matters: Confirms Hydrogen as Shopify's React headless framework. · Used in: Platform: Shopify
Why it matters: Confirms Vercel maintains Next.js and a commerce starter. · Used in: Platform: Vercel
Why it matters: Credible source for the 'expand existing accounts' thesis and whitespace. · Used in: Day 2 · Growing existing accounts; Concept: Account planning
Why it matters: Authoritative NRR definition (cross-sell + upsell − churn). · Used in: Day 2 · Forecasting, bookings; Concept: Account health
Why it matters: Account-growth process, stakeholder mapping, growth-plan structure. · Used in: Day 2 · Account playbooks; Concept: Account planning
Why it matters: Bowtie + SPICED — the senior CS vocabulary for post-sale expansion. · Used in: Day 2 · Expansion plays; Concept: Land-and-expand
Why it matters: Definitive CS source: strategy-vs-status, ROI centerpiece, churn-risk framing. · Used in: Day 2 · Account operating cadence; Concept: QBRs
Why it matters: Services view: delivery surfaces signals, account leadership orchestrates the close. · Used in: Day 2 · Expansion plays; Scenario drills
Further study / lower-priority (clearly marked)
Why it matters: Confirms B Corp status — useful values/culture talking point, not core. · Used in: Further study only