Video Library
Curated videos for the hard concepts and executive context. Use the “Watch first” set as a 2-day playlist. Each card has why to watch, what to listen for, 3 takeaways, and 2 interview phrases to borrow.
Explained in 60 seconds: What is Composable Commerce?
Why watch: The cleanest vendor-neutral-ish definition to anchor the term before you go deeper.
Listen for: How they frame 'best-of-breed components assembled to fit the business' vs a monolith.
- Composable = assemble best-of-breed building blocks rather than buy one suite.
- The value is flexibility and speed-to-market, not technology for its own sake.
- Contrast is always against the monolithic all-in-one platform.
- "Composable means you assemble best-of-breed capabilities instead of inheriting one vendor's whole roadmap."
- "The point isn't the architecture — it's the speed and optionality it gives the business."
Why commercetools Built a Layered Composable Commerce Architecture
Why watch: Founder-level rationale for layering composable systems — good for the 'why' behind architecture.
Listen for: How a layered approach manages complexity at enterprise scale.
- A layered approach organises composable components so enterprises aren't overwhelmed.
- API-first / cloud-native origins trace to the 2010s mobile + cloud shift.
- Layering is how you keep best-of-breed from becoming best-of-chaos.
- "Composable only pays off if you layer it — otherwise best-of-breed becomes best-of-chaos."
- "The orchestration layer is what makes a set of components behave like one system."
What is MACH Architecture? Composable | DXP
Why watch: Connects MACH to composable DXP and PBCs in one explainer — two topics at once.
Listen for: Each MACH letter expanded, and how MACH underpins a composable DXP.
- MACH = Microservices, API-first, Cloud-native (SaaS), Headless.
- MACH is the technical foundation; composable is the business strategy on top.
- Components are pluggable, replaceable Packaged Business Capabilities (PBCs).
- "MACH is the architecture; composable is the operating strategy it enables."
- "PBCs are the business-recognisable building blocks — Search, Cart, Promotions — not raw microservices."
What's the MACH Alliance all about?
Why watch: Authoritative source on what the Alliance is and certifies — industry context.
Listen for: Vendor-neutral, non-profit positioning and what certification signals.
- Founded 2020 by commercetools, Contentstack, EPAM, and Valtech.
- Vendor-neutral non-profit advocating open, best-of-breed architecture.
- Membership is certified against MACH standards — a credibility marker.
- "Orium's MACH Alliance membership is shorthand for a certified commitment to open architecture."
- "The Alliance exists to push the market away from monolithic lock-in."
Contentstack Headless CMS — Product Overview
Why watch: The canonical 'what is a headless CMS / composable DXP' reference from a MACH founder.
Listen for: How content is decoupled from presentation and delivered to any channel via API.
- API-first content engine decouples content from the presentation layer.
- One content source delivers to web, app, and increasingly AI agents.
- Governance, asset management and visual editing make it enterprise-grade.
- "Headless CMS turns content into a service the whole experience layer can consume."
- "Contentstack pairs naturally with commercetools — content engine plus commerce engine."
Salesforce Commerce Cloud Overview Demo
Why watch: Official platform walkthrough — direct prep for SFCC-specific questions.
Listen for: Unified B2C/B2B, AI features, and speed-to-launch positioning.
- SFCC is a managed enterprise commerce platform spanning B2C and B2B.
- AI-driven, mobile-first experiences across channels are the headline.
- Composability comes via PWA Kit / Composable Storefront, not a rebuild.
- "SFCC clients modernise incrementally — decouple the storefront first, keep the engine."
- "Incremental composability is a lower-risk path than a big-bang replatform."
How Salesforce and Forter Drive Trust in the Agentic Commerce Era
Why watch: Covers the 2025-26 agentic wave and the Agentic Commerce Protocol — the most current topic.
Listen for: Why trust/fraud and identity matter when agents transact autonomously.
- The Agentic Commerce Protocol (ACP) lets AI agents discover and transact.
- Trust, fraud and delegated authentication are the hard problems.
- Enterprises must expose structured, agent-readable endpoints.
- "Agentic commerce shifts discovery and checkout from human UIs to agent-mediated transactions."
- "The agent-ready enterprise wins because it's easiest for agents to understand and trust."
Where B2B Commerce Meets Bold Innovation
Why watch: Vendor framing of B2B-specific needs on a composable stack — relevant to Orium's SiteOne-style work.
Listen for: Business units, role-based permissions, customer-specific catalogues and pricing.
- B2B needs business units, approval roles, and account-specific pricing natively.
- B2C-plus-plugins tends to fall short for serious B2B requirements.
- Composable lets B2B scale complex buyer hierarchies without a monolith.
- "B2B isn't B2C with a login — it's contract pricing, approvals, and reordering as first-class features."
- "PunchOut and account hierarchies are where B2B commerce earns its keep."