Reference

Platform Cheat Sheets

Ten platforms and partners. Each card covers what it is, where it sits, the business problem it solves, the expansion opportunity, what to say, what not to overclaim, the likely objection, and interview-ready phrasing.

Orium
Systems integrator / consultancy (not a product)

A North American composable commerce consultancy and systems integrator, HQ Toronto, founded 2009 as Myplanet and rebranded to Orium in September 2022 after an ~$11M Tercera investment. Certified B Corp; MACH Alliance member.

commercetools
Commerce engine (core)

A cloud-native, API-first headless commerce engine and a MACH Alliance founder. Founded 2006 (Munich); raised a $140M Series C in 2021. Acquired Frontastic for a composable frontend.

Contentstack
Headless CMS / composable DXP

A headless, API-first CMS that has expanded into a composable DXP. MACH Alliance founding member; raised a $57.5M Series B. Includes Contentstack Launch (edge frontend hosting).

Salesforce Commerce Cloud (SFCC)
Commerce engine moving to composable

An enterprise SaaS commerce platform (B2C/B2B), historically monolithic (SFRA), now offering a composable path via PWA Kit (React frontend), Managed Runtime hosting, and SCAPI headless APIs.

Stripe
Payments

A developer-first payments and financial-infrastructure platform — APIs plus prebuilt UI (Elements, Checkout), Billing, Radar (fraud), Connect. Joined the MACH Alliance in June 2023.

Algolia
Search & product discovery

An AI-powered search and product-discovery platform, API-first SaaS. Named a Leader in the inaugural 2024 Gartner Magic Quadrant for Search and Product Discovery. MACH member.

Fluent Commerce
OMS (Order Management)

A cloud-native, distributed Order Management System for omnichannel order/inventory orchestration. MACH-certified; founded 2013 (Sydney).

Twilio Segment
CDP (Customer Data Platform)

A Customer Data Platform that collects, unifies, and routes first-party customer data into identity-resolved profiles. Twilio acquired Segment for ~$3.2B in 2020.

Shopify (Plus / Hydrogen)
Commerce engine + payments + checkout

A commerce platform; Shopify Plus is the enterprise tier; Hydrogen is its React headless framework, paired with Oxygen hosting. Checkout stays on Shopify even when headless.

Vercel
Frontend cloud / presentation layer

The frontend cloud that created and maintains Next.js — zero-config deploys, global edge, serverless/edge functions, per-PR preview deployments. MACH member.

Built for Darren O'Donoghue · Not affiliated with or endorsed by Orium · For private interview preparation only.