DXP (Digital Experience Platform)
An integrated platform for composing, managing, delivering, and optimising experiences across the journey — CMS plus personalisation, analytics, and orchestration.
Gartner defines a DXP as an integrated set of technologies to compose, manage, deliver, and optimise contextualised digital experiences across channels. The key distinction: a CMS is content-centric (authoring, models, workflow); a DXP is experience-centric, bundling CMS with personalisation, analytics, customer data, and orchestration. A DXP can be monolithic or composable. Orium has a dedicated DXP/headless-CMS practice.
"A DXP is just a fancy CMS."
"A CMS manages content; a DXP orchestrates the whole experience — content plus data, personalisation, and analytics."
"CMS is content; DXP is the experience layer that turns content and data into a journey."